If this business ever hopes to reverse the trend in declining ticket sales and lack of participation throughout their communities, they are going to need the help of the people who already care about classical music.
It's about the classical music business.
(Oh, and - I got some mail from Marc that made me laugh. If he says he was joking, I bet he was.)
Updated, April 27: Email to Drew resulted in a one-word reply to this posting: "Bingo!" - meaning yes, "this business" refers to the classical music business, not TAFTO, in the sentence quoted above. Further, ACD has posted Marc's email with the soprano joke. Dry, yes, but funny, at least to me.