I know some of you out there are convinced that the audience is old and getting older all the time, but read what Matthew Guerrieri had to say about this before proclaiming that the sky has fallen. Hint: absolute versus relative.
Wednesday, November 26, 2008
Expanding the Audience
The Boston Symphony Orchestra is taking a practical step toward expanding the audience. Having gotten the message that high ticket prices are a big barrier to attendence by young people, they're going to offer many, many discount tickets: