Mystery score

Mystery score

Tuesday, January 24, 2012

Don't Do This

The LAPO sends along email ostensibly containing the Hollywood Bowl 2012 season announcement. However, what's in the mail is a pretty graphic and a link. Click the link and you're taken to a pretty web site, where if you click the correct link, a 23-page PDF downloads.

Folks, just don't do this. Don't make people click twice just to download your press release. Paste the essentials - say, five pages of essentials - into the email, with a "more details" link that goes directly to an HTML page.

P. S. This is why I haven't actually read the press release yet.

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