Alienating subscribers - who are typically an arts organization's strongest and most consistent supporters - is never a good idea. Telling them it's for their own good and some day they'll understand why is patronizing. Saying the problem is that your organization, one of the richest in the world, didn't communicate certain changes well enough is adding insult to injury.
Personal to Daniel J. Wakin: describing the Metropolitan Opera Guild as a "support group" doesn't conjure up quite the image you want. Try "education and outreach group" instead.
Update: La Cieca is
soliciting and publishing accounts of readers' experiences at the
cattle call ticket exchange.
Particularly insulting as the San Francisco Symphony, a not unsuccessful organization in ticket sales, allows freely the sort of exchanges that Gelb is trying to discourage or even prohibit.
ReplyDeleteIt seems a strange way to encourage people to subscribe!
ReplyDelete