WQXR has decided that November is Beethoven Awareness Month. I've heard about it in their email newsletter and heard about it from the station's publicist. If you want to hear more about it, here's their declaration.
Do I ever think this is a bad idea. The Mostly Mozart Festival and the spread of Mozart on radio have contributed to making Mozart's music ubiquitous and overexposed. Beethoven is already well-known and somewhat overexposed, to the point that it is difficult for a modern listener to realize just how explosively original his music was in its day.
And there are so many composers who could use a little, or a lot, more exposure: almost everyone who composed before J.S. Bach; almost everyone who composed after Stravinsky. British composers. Scandinavian composers. Central European composers. Italian composers who aren't Vivaldi, Verdi, and Puccini. Serialists and modernists.
Can't we treat the radio audience as though it's composed of curious adults who don't all want more of the same?