Further Update to Don't Be Stupid

Just wanted to add two more bullet points, these for performing arts organizations:

• DO keep your web site up to date. It does not inspire confidence when I visit the News page on your web site and find that you haven't updated it since the fall of 2007.
• DO answer email sent to the Contact Us address in some reasonable amount of time. The same day you receive the mail would be best. Let it go more than 36 hours and you start to look unprofessional. (Note: Guilty as charged. I have an embarrassing mail queue.)