Friday, November 19, 2010

"You know that if he were alive today, he would totally be a blogger."

Mark Twain, that is. His autobiography, which he authorized for publication a century after his death, is flying off the shelves. The U.C. Press cautiously anticipated an initial print run of 7,500 copies of the $35 volume, the first of a projected three. Then they decided, oh, they could sell 50,000.

They've now printed 275,000 copies, and that has not come close to meeting the full demand for the book. Their printer is turning out 30,000 more each week.

It couldn't have happened to a better guy.

1 comment:

Anonymous said...

Ironic. Mark Twain made much of his fortune by publishing the autobiography of Ulysses S. Grant...