- The email is from someone's personal Gmail account.
- The press contact is someone entirely different, and that individual's personal Gmail account is in the email. The PR firm has a web site, but somehow hasn't figured out how to set up @companyname.com email addresses. (Oh, wait, here is why: the company web site is very likely on Weebly and it costs money to get Google Apps for Your...oops, G Suite on Weebly. Hint: there are ways to set up an alias so that you can send email that looks like it comes from companyname.com. Ask me how I know this stuff, and by the way, it is not because I work for the Big G.)
- There isn't a reply-to set up for the press contact in the original email.
- The email is riddled with grammatical errors, logical issues, and poor writing.
- It is completely obvious that the PR company and the person sending the email have absolutely no idea of what my blog covers.
- I believe that my readership would not be very interested in this product. (This is a corollary to no. 5.)
- The pitch for an article is....naive.
- The Big Idea in the email is....well, I just don't know too many people who would go for the action the PR company is suggesting.
- Those certifications you mention are not "awards."
- Featured on TV in 2011 - that's five years ago - isn't all that impressive.
Thursday, December 08, 2016
Some Kind of Award is Due
Earlier today, I received an email that deserves some kind of award, perhaps for Worst Press Release of the Year. I'm not going to reprint it, but let me count the problems.