Mystery score

Mystery score

Friday, November 18, 2011

The BSO Answers

A couple of postings back, I wondered out loud, very loudly, about the Tanglewood website design. I now have a tweet from the BSO in response my tweet last night about the hidden information there:
This is part of the cleaner design of the site 
Oh, dear.

"Clean design" should not be the goal of a web site. An arts organization's web site needs to do two things as well as it possibly can:

1. Provide information.
2. Make it easy to buy tickets.

A "cleaner design" that hides information defeats both those purposes. There's less information readily visible, which means people have to work a little harder to get the information they need for decision-making purposes. I mean, I always want to know who's playing and conducting a concert before I buy the tickets.

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