Troyens

Troyens

Saturday, March 22, 2014

Dear Beloved Bay Area Baroque Band

PLEASE don't send a two thousand word season announcement structured like this:
  • Highlight list
  • More extensive blurbs about each of your six programs, apparently including what will be played, all in running text. You give the month, but not the dates.
  • Bullet list of your venues
  • Long blurb/history of the organization
  • Blurb about your MD
  • Schedule, which has dates, times, and locations BUT NOTHING ABOUT REPERTORY
Folks, what I want, what I think everybody wants, is to have the schedule information, performers, and repertory together in one place. I don't want to scroll back and forth in your very long email to see whether I want to and am able to attend any of your concerts. I can't even do a copy & paste into my blog, which, you know, is a convenient way for me to give your programs a boost.

5 comments:

john schott said...

Dear beloved classical music blogger,

please stop these incessantly preachy, snooty "open letters" to classical music groups. I for one, am extremely weary of them. We get the point, no one cares.

Lisa Hirsch said...

The totality of what I'm writing is about the inadequate publicity efforts of Bay Area music groups. I have an entire page of things to do and things not to do in the realm of publicity.

I remain astonished at the lack of professionalism on the part of allegedly pro publicists. They are undermining the organizations they are working for, who aren't getting their money's worth.

If you don't like these postings, you are, of course, welcome to just skip them.

john schott said...

Dear Ms. Hirsch,

I mean, you're right about all this, and I know that people other than classical music artists and enthusiasts read your site, and that you're not really speaking to them so much as publicists, and to educate the artists about what they should expect from a publicist. Right on and all that. But even in your response to me you restate the same points which to you (and I, and lots of people, but of course not everyone) are OBVIOUS. I guess when I read the words "bottom line" I should reach for my mouse. You're right: just skip them.
I was a spelling and grammar commando for a long time, until I realized that I was going to change exactly nobody.
So good luck with that! -
and thanks for the rest of it.

Lisa Hirsch said...

I'm confused: "bottom line"? :)

What's shocking is what isn't obvious to publicists! But, you know, these postings are complaints, not exactly attempts to educate. ;-)

Lisa Hirsch said...

Oh, hahaha, the last line of my most recent posting.