The Italian-American Museum in NYC owns several buildings on Mulberry Street in the area still called Little Italy - even though there are hardly any Italian Americans living there. Like the rest of Manhattan, it is gentrified and apartments are extremely expensive.
One of the few remaining is 85-year-old Adele Sarno, who has lived in the same apartment since the mid-1960s. She was born in the area and has lived there for most of her life.
The museum is trying to evict her so that they can raise the rate from the current rent of $820/mo to market rent, which would be $3500 to $4500. The apartment isn't subject to rent control or rent stabilization laws.
I am sure that they are legally within their rights. They're still assholes, or they come off as such. Making the Times in this particular way is very likely to cost them patrons and money.