Here's a great posting at Song of the Lark, a blog that I have read sporadically and need to be reading all the time.
It is a thorough takedown of a particularly egregious blog post by Greg Sandow. He starts from the straw man premise that audiences read press releases. No, they don't! Press releases are...wait for it...directed to the press. If he were seriously writing about new audience development, he'd look at orchestral marketing materials, not their season announcements.
Also, starting out with "I don't mean to beat up on X" means that you are about to beat up on X.
The rest of the carnage I leave to Emily Hogstad. Somebody please hire her to write about music. She's that good.