DO put the most critical information (dates, times, works, performers, venue) someplace easy to locate. Right at the top is good; if you send out many press releases, put this information in the same place every time, whether at the top or bottom. Just make it easy to find.To elaborate on this, put that information in the cover email. Don't make people download a PDF just to find out the date and location (i.e. the CITY) of the concert you're publicizing. And include the day of the week as well as the date.
Tuesday, October 13, 2009
Yet Another Update....
....to Don't Be Stupid. One of my publicist bullet points was this: