KDFC, the "classical music" station everybody loves to hate, has been sold to the University of Southern California, and will become a nonprofit. It's giving up its frequency (102.1) and moving to 89.9 and 90.3.
If those frequencies sound familiar, it's because KUSF was located at 90.3 - at least until 10 a.m. this morning, when the staff got blindsided. For now, at least, KUSF becomes a web-only station. This will increase their online presence greatly; presently, they can only have 100 online listeners at a time. Work being performed this week will allow thousands to listen at once.
One result of this is that KDFC will have a much weaker signal. I can't get KUSF on my stereo in Oakland; will I be able to get KDFC? WIll they get a stronger transmitter?
I understand, I think, why KDFC lost its old frequency: the sale didn't include the frequency, which the former owners get to keep. I do not understand how KDFC obtained access to KUSF's old frequency. I have email out looking for more information.
No, wait: here's an article at KUSF's web site explaining the situation: USF sold the frequency. assigning it to the Classical Public Radio Network. (Note to self: collect facts before writing.)
The big question for me, and probably for you, is whether this means that KDFC's programming is about to improve drastically because it will no longer be profit driven. The smaller question is, why were they sold? Their listernership was supposed to be huge; did that not translate into profitability? or not enough profitability?