Tuesday, January 13, 2015

Your Job as a Publicist.

Going over some old ground, but: if you are a publicist, your job is to make it as easy as possible for journalists, including bloggers, to write about the event you are publicizing. A few notes, after just getting a completely inadequate pitch for an interesting looking program:
  1. Learn to write a press release.
Oh, wait. That is about it. Because a good press release will include the who/what/where/when about the program and will be interesting enough to give me a reason to write about it.

If all you do is say "interesting program by [ensemble]" and provide me with some links, you're leaving it up to me to research what I need to write a decent blog posting. That takes time - and mine is as valuable as yours. So make it easy for the people you want to write about your event.

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